SERPlab Info

What is SERP ranking and why should I care?

What is SERP ranking

SERP ranking or Search Engine Results Page ranking is basically the position a website appears in a search engines results page.

What types of SERP rankings are there?

There are many different types of SERPS but three main categories

  • Organic SERPS These are the natural results that the search engine has selected as being the most relevant to your search query and the most useful to the user
  • Paid SERPS These are paid for by site owners and provide an easy way to jump the natural selection process and become more prominent to the searcher. Usually there is a charge for each click that the advertiser receives and the site willing to pay the most per click will gain the highest position.
  • Contextual SERPS These are generated by the context that the search keywords provide and can come in many forms like maps, for a local search, hotel reviews for a booking related query, images for a visual related search or even business reviews for a specific service query.

Why is my ranking important?

If you are running a website then most of your potential visitors will be provided by search engines and the better your SERP ranking then the more visitors you will receive.

It has been shown in a great number of user tests that just the top 3 SERP positions get over 35% of the search traffic and 75% of users never click past the first page

Google Search User Heatmap

google search heat map

Some Search Statistics

  1. 93% of websites visites are referals from a search engine.
  2. 70% of the links search users click on are organic.
  3. 70-80% of users completely ignore the paid ads, simply focusing on the organic results.
  4. 75% of users never view past the first page of search results.
  5. Google has shown that 18% of clicks go to the first SERP position, 10% of clicks go to the second position, and 7% of organic clicks go to the third position.
  6. Bing claims that 9.7% of organic clicks go to #1, 5.5% go to #2, and 2.7% #3.
  7. There are more than 100 billion searches being conducted each month globally.

How are organic SERP rankings generated?

All the major search engines have vast amounts of data about the sites they index and for each search query they must rank these sites according to 100's of different criteria to provide what they see as the best and most useful results.
They deliberately don't disclose how their ranking methods work to prevent manipulation and are constantly changing or fine tuning the weight of criteria to produce more relevant results.
However over years of careful study, the online community has managed to narrow down the most important and influential factors:

  • Search keywords or terms related in the pages title, heading tags, image tags etc.
  • Relevant, original body content including search keywords or terms related.
  • Not over optimised with a high proportion of keywords within the overall site (somewhere between 2 to 5% is best).
  • Enough content to be valuable - over 200 words is mostly classed as acceptable.
  • The quantity and quality of incoming links using the search keywords as anchor text.
  • Rich media such as images or video to improve user experience.

Information coming soon!

How Can I Improve My SERP Ranking?

SEO or Search Engine Optimisation is a vast topic and there are many theories on how to achieve the coveted #1 search engine position, but basically it boils down to two distinct areas: on page optimisation and link building

On Page Optimisation

This is the process of creating a well designed, user friendly, relevant and useful site which is targeted towards a specific niche and targeting specific terms i.e. "SERP CHECKING".
There are specific best practices to be observed and basic guidelines to be followed which are beyond the scope of this but you can find more info and a good free site test at WooRank SEO checker - N.B these are just guidelines and provide basic a benchmark to ensure no grave mistakes have been made, a site can rank #1 with many items these testing sites flag as major problems.

Link Building

Search engines treat incoming links to your site as votes for how relevant it is. The text used for these links is the strongest signal all search engines use to rate your sites relevance to search queries.
Links are rated by the relevance and authority the linking site has and the more relevance the link will pass. So good high quality links are by far the best way to get a SERP ranking position.

How And Why We Use Cookies

Cookies are very small text files which are stored on your computer when you visit most websites.

We use cookies to help identify the usage patterns of our site so we can improve and customise your user experience and save the details of your last SERP search (so you don't have to keep entering the keywords!).

You can clear cookies already stored on your computer and set your browsers security settings to not accept any new cookies, this will clear any saved information and you will have to reenter your details on each visit to this site.

Cookies are necessary for the correct operation of our website to allow us to:

  1. Remember that you are logged in and that your session is secure.
  2. Track the sites performance and pages of this site you visit via analytics software.
  3. Allow you to share pages with social networks such as Facebook or Twitter.

We will never share any personal information without your consent unless forced to by law.

Terms and Conditions for use of

These terms of use govern your use of our site. Please read these terms in full before you use this Website. If you do not accept these terms of use, please do not use this Website. Your continued use of this site confirms your acceptance of these terms.

This website is operated as SERPLAB by MDE Multiple Digital Establishment. Throughout the site, the terms “we”, “us” and “our” refer to SERPLAB operated by MDE Multiple Digital Establishment. MDE Multiple Digital Establishment offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
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Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.
Any new features or content which are added to the current site shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.


1.1 It is not necessary to register with us in order to use parts of this Website. [However, particular areas of this Website will only be accessible only if you have registered.]


1.2 This Website may be used for your own private purposes and in accordance with these terms of use.

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1.4 All reasonable measures are taken by us to ensure that this Website is operational all day, every day. However, occasionally technical issues may result in some downtime and accordingly we will not be liable for any lost revenue or business, inconvenience or costs incurred if this website is unavailable at any time.

1.5 Where possible we always try to give advance warning of maintenance issues that may result in Website down time but we shall not be obliged to provide such notice.


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1.16 We reserve the right to terminate your service at any time for any reason we see fit and may take steps to prevent further access if required to safeguard the continued service for other users.


1.17 Access to this website and all parts of the service are subject to a fair usage policy and if we deem that your access contravenes this, for whatever reason, then we may take steps to restrict or prevent further access in order to safeguard the continued service for other users.


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1.23 You can review the most current version of the Terms of Service at any time at this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


1.24 Questions about the Terms of Service should be sent to us at


1.25 These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Liechtenstein.

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How It Works

All your SERP related questions answered, further information about how we check your rankings and make sure you get the most accurate results.

SERP bot

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