SERP ranking or Search Engine Results Page ranking is basically the position a website appears in a search engines results page.
There are many different types of SERPS but three main categories
If you are running a website then most of your potential visitors will be provided by search engines and the better your SERP ranking then the more visitors you will receive.
It has been shown in a great number of user tests that just the top 3 SERP positions get over 35% of the search traffic and 75% of users never click past the first page
All the major search engines have vast amounts of data about the sites they index and for each search query they must rank these sites according to 100's of different criteria to provide what they see as the best and most useful results.
They deliberately don't disclose how their ranking methods work to prevent manipulation and are constantly changing or fine tuning the weight of criteria to produce more relevant results.
However over years of careful study, the online community has managed to narrow down the most important and influential factors:
SEO or Search Engine Optimisation is a vast topic and there are many theories on how to achieve the coveted #1 search engine position, but basically it boils down to two distinct areas: on page optimisation and link building
This is the process of creating a well designed, user friendly, relevant and useful site which is targeted towards a specific niche and targeting specific terms i.e. "SERP CHECKING".
There are specific best practices to be observed and basic guidelines to be followed which are beyond the scope of this but you can find more info and a good free site test at WooRank SEO checker - N.B these are just guidelines and provide basic a benchmark to ensure no grave mistakes have been made, a site can rank #1 with many items these testing sites flag as major problems.
Search engines treat incoming links to your site as votes for how relevant it is. The text used for these links is the strongest signal all search engines use to rate your sites relevance to search queries.
Links are rated by the relevance and authority the linking site has and the more relevance the link will pass. So good high quality links are by far the best way to get a SERP ranking position.
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